So What? has appointed Jamie Plumer to the role of Research Director.

Jamie joins So What? from the UK, where he worked as a competitive strategy consultant to top 20 pharmaceutical companies.

Jamie is an experienced pharmaceutical industry strategy consultant and an accomplished and pragmatic project manager. He is a scientist by background and has a PhD from Imperial College London.

Throughout his career, Jamie has supported a range of insight-led consulting projects with global, regional and national scopes as well as numerous strategic workshops. His projects have supported client decisions relating to product marketing, life cycle management, sales force benchmarking and tactics, commercial opportunity assessment, generic entry scenario planning, KOL/payer perspectives and product forecasting. Jamie’s consulting work has largely leaned on well-developed hands-on skills in competitive intelligence and primary market insights research.  As well as analytical and consulting skills, Jamie has garnered deep expertise across therapy areas including oncology, virology, vaccines and endocrinology.