+61 2 9356 2324 info@sowhatresearch.com.au

Expertise

We’re a team of dedicated, diligent and passionate researchers who thrive on finding valuable insights for our clients.

We use a mix of market research and brand planning methodologies to help connect our clients’ healthcare brands with the people who need them most.

In fact, using our suite of market research and brand planning methodologies, there’s not much we don’t do in healthcare. Nor are there many therapeutic areas to which we haven't been exposed.

Affect your desired customer behaviour at each stage of the buying process.

Understand customer perceptions and usage of your brand.

Identify the customer, market and brand truths on which to build your strategy.

Develop persuasive and motivating brand creative and messaging.

Leverage our competitive strategy consulting expertise and research insights to compete to win.

Prioritise where to play and how to win within profiled customer segments.

Ensure your research insights penetrate deeply into the minds of brand teams and result in action.

Early-stage market understanding, shaping and insights research to ensure launch excellence.

Pressure-test your launch plans and marketing tactics to ensure successful implementation.

Customer and patient-centric research to strengthen market access submissions.

Build evidence-based brand forecast models with confidence.

Design valued customer support programs for maximum impact.

Map your patients’ journey, needs and pain points and identify opportunities for support.

Forecast your private market launch with confidence.

Build customer research into your risk management plans.

Benchmark your in-field performance and strategy implementation against Australian best practice.

Business Unit

Manager
The best aspect of working with So What? is the team and their expertise, along with their willingness to work together to get the best outcomes.

Product

Manager
We have acted on many of the insights provided by research conducted by So What?, resulting in a continued strong performance after 10 years on the market.

Senior Product

Manager
So What? delivers robust research providing valuable insights and recommendations that have helped shape our strategic direction

Product

Manager
Trusted proven performance.

Senior Market Research

Analyst
Analysis is always of top quality and findings and conclusions are always very insightful. Other agencies can be lacking in some of these areas but So What? always have all bases covered.

Business Unit

Director
I would happily recommend the team at So What? to anyone needing quality insights into their customers and markets.

Senior Market Research

Analyst
Research objectives are clarified from the onset, questionnaire design is thorough, fieldwork updates are frequent and findings and conclusions are always of very high quality. It's always a pleasure working with the So What? team.

Senior Market Research

Analyst
I feel the best aspect of working with So What? is the highly professional nature of all of the employees. Everyone is extremely honest and approachable.

Marketing

Director
Individualised service with a good understanding of our customers, and our strategy. So What? offer a valuable partnership with true insight.

Business Unit

Manager
Reliable, consistent quality; really liked some qual[itative] work done earlier this year to focus on emotional drivers behind prescribing.

Senior Product

Manager
So What? came up with innovative ways to explore our ideas with our customers.

Business Unit

Director
Working with So What? provides us confidence as we feel trust in the insights they are able to generate as they have deep knowledge and experience across our therapeutic areas and targeted customers.

Senior Product

Manager
Thorough therapeutic area knowledge often means additional insight is gained.

Senior Product

Manager
So What? take the time to understand my business so they are not just offering research outcomes, they offer business solutions.

Global Brand

Director
So What? differentiate themselves from other providers. The service level, insight quality and speed of delivery are notable distinctions.
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