Gerry is one of Australia’s leading “hands-on” healthcare market research experts, and a trusted adviser to many growth brands in Australia. His track record of delivering valued insights for clients is evidenced in the number of high-profile brands he has helped launch in recent years; his enduring client relationships; his breadth of engagement within client organisations, and the confidence clients place in him to help them make the right strategic decisions for their brands.

Gerry Guinan, founded So What? in 2008 to connect innovative healthcare brands with the patients who need them most. He achieves this via client-provision of strategic action-oriented customer and patient insights. Gerry’s passion lies in healthcare, and he not only loves what he does, he understands clients’ brands and businesses better than most.