James is an up-and-coming market researcher who has been part of the industry for more than five years. James joined So What? in 2016 as a Research Manager. Before relocating to Sydney, James was a research analyst based in Singapore, where he was responsible for managing research projects across Asia Pacific.

Throughout his career, James has experienced working with clients from different backgrounds and cultures as a result of his positions in Singapore and Australia. His work has allowed James to be versatile in leading quantitative and qualitative projects, focusing on pharmaceutical and medical technology used for various therapeutic areas.

James is passionate about helping companies improve their business through market research. He is highly involved in the entire process of insight generation project management, including research design, fieldwork, data processing and analysis. He is especially driven by how companies make use of raw market data and translate them into creative strategies.