With a doctorate in psychology and over a decade of research experience, Saskia excels at providing marketers with evidence-based insights across the entire product lifecycle. Her expertise spans launch excellence; yearly brand and strategic planning; as well as salesforce effectiveness and evaluation of marketing opportunities and initiatives. Saskia is also very much focused on client servicing throughout any project, ensuring that client expectations are met and delivered on. Since joining So What?, she has successfully completed numerous projects covering primary care and a wide range of specialty care markets.

Prior to starting her market research career in Australia, Saskia worked and studied in her home country Switzerland, acquiring scientific research, project management and data analysis skills.