We are So What?

We drive insight led healthcare marketing that improves everyday life for patients.

Why work

with So What?

We’re a specialist Market Research & Insights agency that delivers growth for healthcare brands through our integrated suite of services, our unique ‘So What?’ approach to brand storytelling and our customer and patient activation plans – the ‘Now What?’.

Lean on

Our Expertise

There’s a certain feeling you get from working with experts, knowing you’ll be understood. As healthcare research experts with 700+ projects under our belt, you can feel confident we’ll give you answers that count.

Better Insights

Better Outcomes

Our unique ‘So What?’ approach helps fuel insight-led growth and marketing innovation. This means better outcomes for you, your customers and patients.

Be Smart about

Blind Spots

Connected thinking can make all the difference. Our qualitative and quantitative insights work together seamlessly so you can navigate your market with greater visibility - and uncover any potential competitive blind spots.

Make the

Right Moves

It’s easier to make smart decisions faster with our ‘Now What?’ Insight Activation plans and processes. Turn your brand, customer and patient insights into exciting next steps.

Realise Your


Our exclusive database of salesforce and marketing excellence indicators can be used to benchmark your brands’ performance across 30+ metrics. Be recognised for the work and the success you achieve.

Our numbers

speak for themselves


Research Projects

Our specialist qualitative, quantitative and data teams work together seamlessly for clearer, more practical client outcomes.


Healthcare Brands

We’ve partnered with a wide range of healthcare brands. From specialty care, primary care and consumer health, to huge industry leaders and niche brands alike.


Therapy Areas

From diabetes and heart disease to neuroscience and oncology, our work covers the most common therapy areas, as well as many rarer conditions.

Who We Are

A trusted partner

for healthcare leaders

All kinds of healthcare brands count on us. It’s the quality of our research that’s earned this trust and confidence. And it’s something we’re really proud to uphold.

So What? have been a long-term partner to our business. They provide important insights, which sometimes challenge our way of thinking or our assumptions.

Business Unit Director

So What? is a true partner, demonstrating in-depth knowledge in pharmaceuticals and multiple therapy areas, and always provide support and guidance to achieve your research aims.

Therapy Area Lead

Our Insights and Case Studies



How Doctors Rate Pharma



Doctors' Take on Pharma Engagement (Emails) - Part 2



Doctors' Take on Pharma Engagement - Part 1

Ready to get started

with So What?

Step 1

Tell us what you need answered.

Step 2

We’ll clarify your questions and put together a plan.

Step 3

Your team will be assembled within a matter of days.

Step 4

You’ll soon be ready to make better insight-led decisions.

Move your

business forward

Reach out today to start a conversation.