+61 2 9356 2324 info@sowhatresearch.com.au

BEHAVIOUR
CHANGE STUDIES
Affect your desired customer behaviour at each stage of the buying process. LEARN MORE
BRAND PERFORMANCE
MEASUREMENT & TRACKING
Understand customer perceptions and usage of your brand. DISCOVER MORE
BRAND PLANNING
& POSITIONING
Identify the customer, market and brand truths on which to build your strategy. READ MORE
COMMUNICATION DEVELOPMENT
& EVALUATION
Develop persuasive and motivating brand creative and messaging. LEARN MORE
COMPETITIVE SIMULATION
WORKSHOPS
Leverage our competitive strategy consulting expertise and research insights to compete to win. DISCOVER MORE
CUSTOMER & PATIENT
SEGMENTATION
Prioritise where to play and how to win within profiled customer segments. MEET OUR TEAM
DECISION SUPPORT
WORKSHOPS
Ensure your research insights penetrate deeply into the minds of brand teams and result in action. LEARN MORE
LAUNCH
EXCELLENCE
Early-stage market understanding, shaping and insights research to ensure launch excellence. DISCOVER MORE
LAUNCH 'STRESS
TEST' WORKSHOPS
Pressure-test your launch plans and marketing tactics to ensure successful implementation. READ MORE
MARKET ACCESS
STUDIES
Customer and patient-centric research to strengthen market access submissions. LEARN MORE
MARKET SIZING
& FORECASTING
Build evidence-based brand forecast models with confidence. DISCOVER MORE
MEDICAL & MARKETING
PROGRAM EVALUATION
Design and evaluate customer support programs for maximum impact. READ MORE
PATIENT JOURNEY
& EXPERIENCE
Map your patients’ journey, needs and pain points and identify opportunities for support. LEARN MORE
PRICING
RESEARCH
Forecast your private market launch with confidence. DISCOVER MORE
RISK MANAGEMENT
PLAN EVALUATION
Build customer research into your risk management plans. READ MORE
SALESFORCE PERFORMANCE
MEASUREMENT & BENCHMARKING
Benchmark your in-field performance and strategy implementation against Australian best practice. READ MORE

Healthcare Research Experts

Since 2009, we have conducted over 500 projects for more than 100 healthcare brands, each customised to the needs of the client. Our success comes because we not only love what we do, we understand our clients' brands and businesses better than most.

Added Value of a Multidisciplinary Team

We're a multi-disciplinary team with expertise in qualitative and quantitative research, statistics, behaviour change, marketing, psychology, desk research and management consulting. As such, we add enormous value and time-saving on projects that require the integration of different research approaches.

So What? Factor

More than just our name, our point of difference is that we apply the 'so what' to each stage of the research process. So what... business issue do you want to solve? So what... methodologies shall we utilise to uncover the truth?  So what... are the implications of the research for your brand?

Power of Collaboration

We know that problems are best solved together. Collaboration with clients is a hallmark of our approach and key to our long-lasting client relationships.

Insights into Action

Marketing and brand managers are constantly under pressure to do more with less. Because we have a genuine understanding of our clients’ businesses, we make recommendations that are clear and easy to implement. That gives you the time and confidence to convert insight to action.

Needs-Based Innovation

We're not an agency that is distracted by the latest trend. Whilst we believe in innovation and the evolution of market research methods, our priority is to deliver impactful insights that make a real difference to our clients’ brands using a mix of proven and new techniques.

100
Healthcare
Brands
500
Healthcare
Research Projects
300
Quantitative Research
Projects
200
Qualitative Research
Projects

First-Class

Team of Experts

Want to meet more of our talented team members?

Business Unit

Manager
The best aspect of working with So What? is the team and their expertise, along with their willingness to work together to get the best outcomes.

Product

Manager
We have acted on many of the insights provided by research conducted by So What?, resulting in a continued strong performance after 10 years on the market.

Senior Product

Manager
So What? delivers robust research providing valuable insights and recommendations that have helped shape our strategic direction

Product

Manager
Trusted proven performance.

Senior Market Research

Analyst
Analysis is always of top quality and findings and conclusions are always very insightful. Other agencies can be lacking in some of these areas but So What? always have all bases covered.

Business Unit

Director
I would happily recommend the team at So What? to anyone needing quality insights into their customers and markets.

Senior Market Research

Analyst
Research objectives are clarified from the onset, questionnaire design is thorough, fieldwork updates are frequent and findings and conclusions are always of very high quality. It's always a pleasure working with the So What? team.

Senior Market Research

Analyst
I feel the best aspect of working with So What? is the highly professional nature of all of the employees. Everyone is extremely honest and approachable.

Marketing

Director
Individualised service with a good understanding of our customers, and our strategy. So What? offer a valuable partnership with true insight.

Business Unit

Manager
Reliable, consistent quality; really liked some qual[itative] work done earlier this year to focus on emotional drivers behind prescribing.

Senior Product

Manager
So What? came up with innovative ways to explore our ideas with our customers.

Business Unit

Director
Working with So What? provides us confidence as we feel trust in the insights they are able to generate as they have deep knowledge and experience across our therapeutic areas and targeted customers.

Senior Product

Manager
Thorough therapeutic area knowledge often means additional insight is gained.

Senior Product

Manager
So What? take the time to understand my business so they are not just offering research outcomes, they offer business solutions.

Global Brand

Director
So What? differentiate themselves from other providers. The service level, insight quality and speed of delivery are notable distinctions.

Email

info@sowhatresearch.com.au

Working Hours

Monday - Friday 8am - 6pm

Telephone

+61 2 9356 2324

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