A diverse team of

dedicated researchers

Get to know our passionate team of researchers, who thrive on finding valuable insights for clients and steer answers into action.

Gerry Guinan

Founder & Managing Director

Most likely to say: "Let's brainstorm this question together"

As one of the leading healthcare market researchers in Australia, Gerry provides highly-valued strategic guidance to help drive clients’ current and future business growth. He has a background in competitive intelligence and his finger on the pulse of healthcare marketing innovations.

Tora Cullip

Research & Innovation Director

Most likely to say: "Is there a better way to do this?"

Tora oversees our qualitative research insights and outputs. She’s got a knack for communicating insights in a clear, actionable way - skills gained over 15 years working in healthcare market research and employer branding and counselling.

Saskia Koller

Research Director

Most likely to say: “It’s OK, we’ve got this.”

Saskia excels at going the extra mile for clients, while providing them with evidence-based insights across the entire product lifecycle. She holds a doctorate in psychology and over a decade of healthcare research experience. Her enduring client relationships are a testament to the value she brings.

Marcus Tan

Senior Research Consultant

Most likely to say: "My analysis has uncovered some great insights."

Marcus is a rising star in our qualitative team, shaping our methodologies to fit with digital channels. He has worked in both Asia and Australia, has a real passion for healthcare research and thrives on in-depth inquiry across a wide range of therapy areas.

Michelle Martignoni

Research Consultant

Most likely to say: "I’m madly curious about this."

Michelle has over 20 years’ experience in market research, marketing communications and strategic planning across pharma, FMCG and government clients. Her core strength is getting down to the nitty gritty ‘truth’ needed to unlock brand growth.

Yohan Kulupana

Senior Research Manager

Most likely to say: “No worries, I can probably figure that out."

Yohan first started working as an intern with our quantitative team while training as an accountant. He’s been putting his critical thinking and detail-orientated skills to good use with us ever since.

Leanne D’Aguiar

Senior Research Manager

Most likely to say: “I have a motivational quote about that."

Leanne is to quantitative projects what oil is to an engine, keeping them running smoothly and consistently. She collaborates with all of our Research Directors to help with questionnaire design, data cleaning and report preparation.

Juan Torres

Research & Quality Manager

Most likely to say: “Don’t forget to sign the form when you’ve done your training.”

Our resident software guru, Juan is at the hub of our quality control. He makes sure we continue to maintain high operational standards, complete training and meet procedural requirements.

Ricardo Maldonado

Accredited Statistician

Most likely to say: “This model actually works very well.”

Ricardo has over 25 years of experience in statistical consulting, biostatistics and marketing analytics. He’s been the brains behind So What?’s modelling and state-of-the-science techniques since we first opened our doors in 2008.

Sayuru Kulupana

Statistical Analyst

Most likely to say: “Yep, that’s what the data says.”

Syke is a self-described perfectionist who’s qualified in both actuarial studies and applied finance. He has been bringing a wealth of knowledge to the team (along with plenty of accuracy and efficiency) for over a decade.

Jennifer Kensey

Recruitment Manager

Most likely to say: “I’m so happy, Dr X has agreed to be interviewed!”

Jennifer has a knack of helping us complete our recruitment sample, no matter how large or complex the screening requirements. We all rely on her for finding those extra recruits - just when we think we’re out of time and/or luck.

Move your

business forward

Reach out today to start a conversation.