Helping healthcare

help people

Understanding everyday people is what drives our research – so we can help healthcare brands exceed their customers’ expectations.

A trusted partner

for healthcare leaders

This understanding, along with the quality of our research, is why we’re trusted time and time again by leading healthcare brands.

So What? have become partners across the business. The market research we conduct with So What? has become irreplaceable, and feeds into strategy and execution for our business. I feel it has always guided us well and feel confident we can continue to trust their work and findings moving forward.

Senior Product Manager

I feel the best aspect of working with So What? is the highly professional nature of all the employees. Everyone is extremely honest and approachable. Research objectives are clarified from the onset, questionnaire design is thorough, fieldwork updates are frequent and findings and conclusions are always of very high quality. It's always a pleasure working with the So What? team.

Senior Market Research Analyst

So What? differentiate themselves from other providers. The service-level, insight quality and speed of delivery are notable distinctions.

Global Brand Director

We have acted on many of the insights provided by research conducted with So What? which have resulted in a continued strong performance after ten years in market.

Senior Product Manager

So What? take the time to understand my business, so they are not just offering research outcomes, they are offering business solutions.

Senior Product Manager

So What? has been a valued contributor to our strategic planning process. The analysis of the data and recommendations has greatly improved our objectives.

Product Manager

So What? have been a long-term partner to our business. They provide important insights, which sometimes challenge our way of thinking or our assumptions.

Business Unit Director

So What? is a true partner, demonstrating in-depth knowledge in pharmaceuticals and multiple therapy areas, and always provide support and guidance to achieve your research aims.

Therapy Area Lead

Ready to get started

with So What?

Step 1

Tell us what you need answered.

Step 2

We’ll clarify your questions and put together a plan.

Step 3

Your team will be assembled within a matter of days.

Step 4

You’ll soon be ready to make better insight-led decisions.

Move your

business forward

Reach out today to start a conversation.