Our Story

We believe in a world where healthcare marketing is constantly evolving in anticipation of what patients need next.

The question that

really counts

Plenty of market research agencies focus on data - without the accompanying insights. Plenty of graphs and numbers - but missing the ‘So What?’ factor. So in 2008, we decided to bring those insights to healthcare research. And So What? was born.

Since then, So What?’s unique blend of integrated market research services and strategy has helped drive insight-led growth and customer first marketing for our clients - while improving everyday life for patients. We don’t just answer questions, but uncover what they mean for you. And most importantly, how you can put them to work.

Today, we continue to deliver research and results at the highest standard across Australia, Europe and the Asia-Pacific region. Our dedicated and diverse team has clocked over fifty years’ of experience working together. And we’re as committed to maintaining rock-solid, long-lasting client relationships as we’ve ever been. With service quality and innovative research at our core, we continue to help healthcare brands answer the question that counts.

It’s all in our name – So What?

Our shared values and beliefs influence the work

that we do, and the impact we hope to achieve.


Simplicity First

We thrive on making the complex simple. Reducing the noise so that we can focus on what really matters for our clients - Clarity.


One Team

We’re committed and collaborative, inclusive and innovative. We work as a single unit with our clients to deliver a consistently great experience.



No problem is too big for us. We listen, and approach our work with a can-do, down-to-earth attitude (while having some fun along the way).


Healthcare Experts

We’ve completed 700+ research projects for over 120+ healthcare brands - each one customised to the needs of the client.


Activate Insights

We uncover insights and turn them into action. Planning ahead, making considered recommendations and actively demonstrating to clients what they can do next.


Trusted Partners

We value our relationships with clients, partners and each other above all else.

Who We Are

A body of work

worth being proud of

Excellence and integrity in research and healthcare. We continue to challenge the status quo and are proud to have been recognised along the way.

We’ve been the market research partner for PRIME Award Winners for ‘Best New Product Launch’ in 2017 and 2018 and our ongoing commitment to better outcomes in healthcare has seen us co-author a number of papers and presentations in areas including diabetic macular oedema, chronic migraine and obesity. Our collaborative approach has been awarded with an ‘Appreciation of Service’ award by one of our long-standing clients.

We’re also proud to be one of the few businesses in the APAC region to be recognised as a Registered LGBT+ Supplier by the NGLCC - the global voice of the LGBT+ business community.

Move your

business forward

Reach out today to start a conversation.